SGH offers customers a comprehensive marketing service. The first order of business with a new client is for the advisor to develop a comprehensive picture of the client’s business from the cost of production, to risk tolerance, to banking needs.
Information such as this is generally summarized on a profit and loss sheet (P&L). If the client has never worked with a P&L statement before SGH helps them develop one. After developing a P&L sheet SGH works with the client to develop their financial goals for the following year.
Using the forecasted P&L as a target condition SGH’s experts build a marketing plan for the customer that involves both cash sales and participation in the commodities market. Then, throughout the year, SGH advises clients on trades in the commodities and sales in the cash market that assists clients in getting closer to their individual goals.
When farmers and food production companies decide to market their crop they’ve traditionally had three options: go it alone, work with local grain elevators, or turn to a multinational organization.
Tackling the commodities market alone can be a daunting task. SGH entry into this market presents clients with a choice to receive advice from someone whose business model doesn’t have conflicting incentives. Assisting the client in maximizing their return in the commodity market is the only goal.